
Original Electra Like Elvis Wore
Yep, the very same one Elvis sported in many photo ops has now made another bow for Basel 2012. The Hamilton Ventura is one of those unmistakable watches you can identify across the room. You gotta admit this watch exudes 1960’s swank and perfectly matches the King’s off-beat, swiveling hips style. And, at the same time somehow the watch fits into the 21st century, with its retro-futuristic look. Sony agreed. For the third installment of the Men in Black series, Will Smith and Tommy Lee Jones wear the Ventura, the original when they’re in the 1960’s and once back in 2012 they clock the time with the new version.
Hamilton presented the first electric watch in 1957, the Hamilton Electric 500, which included the asymmetric Ventura in its lineup. What might’ve looked dated in the 1980’s has now swung back to hip. Last year Hamilton reintroduced the Ventura, updating its look for a modern wearer. A bolder case size and sleek black styling (PVD over stainless steel) mark this Elvis edition Ventura for the new era along with a water resistance to 50 meters. A black, rubber strap replaces the original elastic one. This is the only Ventura that ticks off a special mechanical ETA movement made specifically for this model. The rest use quartz.
Interesting factoid: Did you know that 85% of Hamilton watches use a mechanical movement?
The Hamilton Ventura XXL Elvis® Anniversary retails for a very reasonable $1345 and you don’t even have to grab a mic and croon to the crowd. But you can if you want to.

Hamilton Ventura XXL Elvis® Anniversary
Baume & Mercier continues to revamp by focusing on their strengths by reaching into their heritage. In the last couple years, they have refined their message to reflect the brand as seen through the customer’s eyes. Alain Zimmermann, CEO of Baume & Mercier, explains that people purchase their timepieces to celebrate a moment: a wedding, engagement, graduation or birthday. (See our exclusive video interview below.)
With Christmas holiday season behind us, the next celebration is waiting for its turn in Cupid’s wings. Continuing their tradition of presenting a Valentine’s Day watch,
Bremont likes to take on a challenge. In 2010 they produced a global timer chronometer for the military
Remember the 
Meehna Goldsmith's fascination with timepieces began with her parents' antique grandfather clock, whose harmonious ticks and chimes echoed throughout the house during her childhood. 

