Hydration App and Outdoor Lenticular Billboards.
It’s a bird, it’s a plane. No, it’s a drupe! Yes, a coconut is actually classified as a drupe, which is a fleshy fruit that surrounds a shell. For centuries, coconuts have helped people excel. With 5 electrolytes and more potassium than a banana, ZICO COCONUT WATER harnesses the power of this ancient drupe to help push you further than you ever thought possible.
Problem: ZICO stands in a crowded and competitive arena of coconut beverages duking it out for shelf space. Moreover, coconut water has traditionally been positioned as a natural alternative to the Goliath category of sports drinks, focusing on its abilities as a physical hydrator.
Solution: To differentiate ZICO from the field, we positioned it as a natural and fortifying drink that has a more holistic effect. It doesn’t just replenish your body, it empowers your soul. By drinking ZICO, people can surpass their own expectations in surprising and fun ways.
Problem: Hoag is a top-rated medical facility with luxury amenities but their branding didn't reflect that they take a special approach to medicine by providing healing through caring partnership with its patients.
Solution: Through the concept of Love Spreads, we positioned Hoag as a place to get world class medical care in a luxury environment with the added ingredient of love and care.
la prairie wanted to increase the profitability of their best-selling luxe cream pillar with the addition of the luxe cream sheer product, appealing primarily to the Asian market and millenials.
As a sponsor of the Montreal Jazz Festival, Starbucks wanted to blend the idea of a musical experience with coffee.
We were tasked with bringing a sense of humor and fun to teeth cleaning in the Los Angeles market.
Create excitement and demand for a Zippo lighter when smoking is a taboo topic.
Most millenials don't have any idea how to invest. Kapitall offers learning games, articles and actual investing aimed at the millenial market.
Tasked with branding and copywriting the launch of BullsBridge Capital Real Estate Investing website to appeal to both experienced and new investors. Present concepts in a non-intimidating, easy-to-understand style.
Fake Crow Advertising