I am a skilled storyteller with a talent for finding the original angle and presenting it in an engaging way. I write across platforms in fields as diverse as luxury, lifestyle, tech, travel, art and high watchmaking. An avid researcher, I can master a product or topic and present it in an emotionally compelling fashion.
I first honed my storytelling skills at USC’s Graduate Screenwriting program, writing movies and television in Hollywood. Then transferred my skills to become part of startup teams that launched websites. When an Ad Agency Creative Director discovered my sense of humor, he enlisted me to join the team for a campaign that needed a funny edge. The result: a wry set of billboards for Sonicare toothbrushes.
Through a totally serendipitous meeting with a city mayor and school principal, I was hijacked into the classroom without any experience to instruct unmotivated middle-schoolers, teaching them how to write academically and creatively, co-developing a grammar program, and dumping the boring standardized textbooks to generate an original curriculum. My methods raised students' ERB scores in the English section of the test, elevated their skills and inspired an enthusiasm for the subject matter. At the end of my second year, I was nominated for Teacher of the Year.
Little could I imagine that my desire to buy a luxury watch would lead me into a career in horology. After a well-known watchmaker suggested I write about watches professionally, I became an acknowledged authority in the field, starting my own luxury watches blog and trailblazing the space for women. I also wrote for publications including the Financial Times, Robb Report and Huffington Post. My work caught the attention of Christie’s International Head of Watches, who recruited me to establish a watches blog, the first time the auction house entered into the space. While at Christie’s I wrote and directed a video that clenched the sale of the Patek Philippe Stephen S. Palmer watch for $2,250,000 and also wrote the blog responsible for the sale of a rare Heuer timepiece to the TAG Heuer museum in Switzerland.
When the CEO of the startup company FitBark shared his presentation deck with me, I immediately saw how to highlight the product’s potential to investors. I collaborated with the CEO in crafting the investor document, resulting in the company receiving their seed round of funding and winning first place in the MIT 16TH Annual Startup Pitching Competition. I also wrote and directed a short film that helped secure a place for the company at the exclusive accelerator program TechStars.
I thrive on piecing together the puzzle and diving into all experiences with exuberance and abandon. My versatility enables me to find the authenticity of a brand while discovering an original angle to foster a meaningful conversation with the targeted demographic. I believe the foundation for actionable change is through the story; it’s a conduit for learning, connection, entertainment—and action.