Hydration App and Outdoor Lenticular Billboards.
It’s a bird, it’s a plane. No, it’s a drupe! Yes, a coconut is actually classified as a drupe, which is a fleshy fruit that surrounds a shell. For centuries, coconuts have helped people excel. With 5 electrolytes and more potassium than a banana, ZICO COCONUT WATER harnesses the power of this ancient drupe to help push you further than you ever thought possible.
Problem: ZICO stands in a crowded and competitive arena of coconut beverages duking it out for shelf space. Moreover, coconut water has traditionally been positioned as a natural alternative to the Goliath category of sports drinks, focusing on its abilities as a physical hydrator.
Solution: To differentiate ZICO from the field, we positioned it as a natural and fortifying drink that has a more holistic effect. It doesn’t just replenish your body, it empowers your soul. By drinking ZICO, people can surpass their own expectations in surprising and fun ways.