• Advertising
  • Journalism
  • Resume
  • Contact
Meehna Goldsmith
  • Advertising
  • Journalism
  • Resume
  • Contact

McDonald's

Opioids PSA

Zico Coconut Water

Go Beyond Your Ordinary

DELIVERABLES:

Hydration App and Outdoor Lenticular Billboards.

SUMMARY

It’s a bird, it’s a plane. No, it’s a drupe! Yes, a coconut is actually classified as a drupe, which is a fleshy fruit that surrounds a shell. For centuries, coconuts have helped people excel. With 5 electrolytes and more potassium than a banana, ZICO COCONUT WATER harnesses the power of this ancient drupe to help push you further than you ever thought possible.

Problem: ZICO stands in a crowded and competitive arena of coconut beverages duking it out for shelf space. Moreover, coconut water has traditionally been positioned as a natural  alternative to the Goliath category of sports drinks, focusing on its abilities as a physical hydrator.

Solution: To differentiate ZICO from the field, we positioned it as a natural and fortifying drink that has a more holistic effect. It doesn’t just replenish your body, it empowers your soul. By drinking ZICO, people can surpass their own expectations in surprising and fun ways.

Hoag

Problem: Hoag is a top-rated medical facility with luxury amenities but their branding didn't reflect that they take a special approach to medicine by providing healing through caring partnership with its patients.

Solution: Through the concept of Love Spreads, we positioned Hoag as a place to get world class medical care in a luxury environment with the added ingredient of love and care. 

SurveyGizmo

la prairie

la prairie wanted to increase the profitability of their best-selling luxe cream pillar with the addition of the luxe cream sheer product, appealing primarily to the Asian market and millenials.

la prairie

Starbucks

As a sponsor of the Montreal Jazz Festival, Starbucks wanted to blend the idea of a musical experience with coffee.

Yaguchi Group

Zippo

Create excitement and demand for a Zippo lighter when smoking is a taboo topic.

Kapitall Investing Print/OOH

Most millenials don't have any idea how to invest. Kapitall offers learning games, articles and actual investing aimed at the millenial market. 

Postmates

Farmers

Farmers

McDonald's

— view —

download.png

Opioids PSA

— view —

Keith_layout5_alt2.jpg

Zico Coconut Water

— view —

e0545e_64e41436cd134abbab01572af1406353.jpg_srz_610_539_85_22_0.50_1.20_0.jpg

Hoag

— view —

Screen Shot 2017-06-21 at 6.31.37 AM.png

SurveyGizmo

— view —

SG Thumb.jpg

la prairie

— view —

lapraiere.png

Starbucks

— view —

starbucks.png

Zippo

— view —

zippo2.png

Kapitall Investing Print/OOH

— view —

kapitall.png

Postmates

— view —

13006620_983147738434896_8767473567001157561_n.png

Farmers

— view —

Meehna Goldsmith 2017