DELIVERABLES:
Hydration App and Outdoor Lenticular Billboards.
SUMMARY
It’s a bird, it’s a plane. No, it’s a drupe! Yes, a coconut is actually classified as a drupe, which is a fleshy fruit that surrounds a shell. For centuries, coconuts have helped people excel. With 5 electrolytes and more potassium than a banana, ZICO COCONUT WATER harnesses the power of this ancient drupe to help push you further than you ever thought possible.
Problem: ZICO stands in a crowded and competitive arena of coconut beverages duking it out for shelf space. Moreover, coconut water has traditionally been positioned as a natural alternative to the Goliath category of sports drinks, focusing on its abilities as a physical hydrator.
Solution: To differentiate ZICO from the field, we positioned it as a natural and fortifying drink that has a more holistic effect. It doesn’t just replenish your body, it empowers your soul. By drinking ZICO, people can surpass their own expectations in surprising and fun ways.
Problem: Hoag is a top-rated medical facility with luxury amenities but their branding didn't reflect that they take a special approach to medicine by providing healing through caring partnership with its patients.
Solution: Through the concept of Love Spreads, we positioned Hoag as a place to get world class medical care in a luxury environment with the added ingredient of love and care.
la prairie wanted to increase the profitability of their best-selling luxe cream pillar with the addition of the luxe cream sheer product, appealing primarily to the Asian market and millenials.
la prairie
As a sponsor of the Montreal Jazz Festival, Starbucks wanted to blend the idea of a musical experience with coffee.
Yaguchi Group
Create excitement and demand for a Zippo lighter when smoking is a taboo topic.
Most millenials don't have any idea how to invest. Kapitall offers learning games, articles and actual investing aimed at the millenial market.
